You probably didn't enter your account nemo/message. For cryptos like nem, eos, etc. binance has a common address for all binance customers, but they give a unique memo for each customer, and you have to enter this memo when you do a transaction in order to let binance recognize that the sent nem are yours. If this is the problem, then you have to contact binance's support. They'll need you to make a video where you show the wallet you sent them from and the transaction id
They do this because of the unique features of these cryptos. For example, because of the Proof Of Importance algorithm, sending and receiving nem from a single address increases your importance, making you earn more from masternode/supernode rewards. For eos, they need a unique account because of how eos works (the fact that you need to stake eos in order to make transactions, this would be impossible if each customer had a personal address)
Supernode payouts are not tied to POI score as far as I know. Furthermore whether your POI score will actually increase with transacting will depend on the amount and whom you transact with. At any rate, the impact will likely be negligible for any "average" account.